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partnerships over the years
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skills used
Custom seamless design
Implemented a color-pop design which is clean and easy to navigate, congruent among all shopping and informational pages
eCommerce store
Built a web store for the company previously only making in-person sales at community markets, elevating the potential audience for sales and making it easier for repeat customers to reorder
Concise copy
Drafted copy to represent the tone of the brand and vision of the company leadership
Mobile responsive
Created a mobile-friendly site for use on phone and tablet browsers, and link capabilities across social media apps
Deep product categorization
Organized products into main categories, and subcategorized for specific filtering and ease of search
Branded design
Developed polished branding for the company's online and in-person presence, including creation of logos, product labels, print materials and management of social media
Product photography
Photographed and edited company products on minimalist backgrounds for a straightforward browsing aesthetic
Niche consulting
Provided advice and critical motivations for a targeted consumer market, rationalizing price increases for maximized profits and suggesting promotions for customer retention
ongoing partnership since 2016
skills used
Custom minimalist design
Crafted a minimalist black-and-white theme to drive the viewers eye toward products and media
eCommerce store
Generated a catchy web store for a multi-purpose concept company that specializes custom works, reaching the typical clothing consumer as well as the event production industry
Quirky copy
Made the brand approachable by way of casually eccentric verbiage, better relating to the individual customer and driving custom orders
Mobile responsive
Created a mobile-friendly site for use on phone and tablet browsers, and link capabilities across social media apps
Social media theme
Curated eye-catching photos of products on customers, presenting an energetic and vibrant sense of fashion and adventure
Branded design
Highlighted a custom brand font which serves as a logo, throwing in nuanced whimsy in the form of digital creatures which are also used on social media
Product photography
Photographed and edited company products on minimalist backgrounds for a straightforward browsing aesthetic
personal project since 2019
skills used
Custom branding package
Curated a custom color palette to stand out against the competition; palette was used across business cards, invoicing, brand literature and the website
Professional portfolio
Generated a branded, flipbook-style portfolio for potential clients to easily browse the company's professional services
Clean copy
Straight to the point to keep clients engaged, and make them eager to submit a booking inquiry and get the ball rolling
Mobile responsive
Created a mobile-friendly site for use on phone and tablet browsers, and link capabilities across social media apps
Social media theme
Curated eye-catching photos of products on customers, presenting an energetic and vibrant sense of fashion and adventure
Branded web design
Found inspiration in the brand's preexisting logo, using clean lines and block effects throughout the website
ongoing project since 2020
