skills used
Custom seamless design
Implemented a color-pop design which is clean and easy to navigate, congruent among all shopping and informational pages
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eCommerce store
Built a web store for the company previously only making in-person sales at community markets, elevating the potential audience for sales and making it easier for repeat customers to reorder
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Concise copy
Drafted copy to represent the tone of the brand and vision of the company leadership
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Mobile responsive
Created a mobile-friendly site for use on phone and tablet browsers, and link capabilities across social media apps
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Deep product categorization
Organized products into main categories, and subcategorized for specific filtering and ease of search
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Branded design
Developed polished branding for the company's online and in-person presence, including creation of logos, product labels, print materials and management of social media
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Product photography
Photographed and edited company products on minimalist backgrounds for a straightforward browsing aesthetic
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Niche consulting
Provided advice and critical motivations for a targeted consumer market, rationalizing price increases for maximized profits and suggesting promotions for customer retention
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ongoing partnership since 2016
skills used
Custom minimalist design
Crafted a minimalist black-and-white theme to drive the viewers eye toward products and media
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eCommerce store
Generated a catchy web store for a multi-purpose concept company that specializes custom works, reaching the typical clothing consumer as well as the event production industry
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Quirky copy
Made the brand approachable by way of casually eccentric verbiage, better relating to the individual customer and driving custom orders
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Mobile responsive
Created a mobile-friendly site for use on phone and tablet browsers, and link capabilities across social media apps
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Social media theme
Curated eye-catching photos of products on customers, presenting an energetic and vibrant sense of fashion and adventure
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Branded design
Highlighted a custom brand font which serves as a logo, throwing in nuanced whimsy in the form of digital creatures which are also used on social media
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Product photography
Photographed and edited company products on minimalist backgrounds for a straightforward browsing aesthetic
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personal project since 2019
skills used
Custom branding package
Curated a custom color palette to stand out against the competition; palette was used across business cards, invoicing, brand literature and the website
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Professional portfolio
Generated a branded, flipbook-style portfolio for potential clients to easily browse the company's professional services
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Clean copy
Straight to the point to keep clients engaged, and make them eager to submit a booking inquiry and get the ball rolling
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Mobile responsive
Created a mobile-friendly site for use on phone and tablet browsers, and link capabilities across social media apps
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Social media theme
Curated eye-catching photos of products on customers, presenting an energetic and vibrant sense of fashion and adventure
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Branded web design
Found inspiration in the brand's preexisting logo, using clean lines and block effects throughout the website
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ongoing project since 2020